Culture and leadership development


A strong organization rests on a foundation of strong leaders with self-insight, who trust each other and who take responsibility for the organization’s culture and course. They play a crucial role in shaping and strengthening the organizational culture. In a world where organizations must cope with increasing demands and expectations, both internally and externally , it is vital for leaders to work from a shared vision, and to actively convey and embody this vision.

Our programs for culture and leadership development focus on developing and/or strengthening the shared vision on leadership and the practical embodiment of shared values. The goal is to support your organization’s leaders in developing a collective leadership compass that gives direction to their daily actions and the performance of their role. The result is leadership that not only inspires but also contributes to who you want to be as an organization, and to achieving your goals.

Learning needs often addressed in culture and leadership development programs are:

  • To develop a shared vision on leadership
  • To lay a strong foundation for long-term cultural development
  • To create a leadership compass that gives direction to individual and collective behavior
  • To translate the leadership vision into specific behavior in practice
  • To strengthen the bond between leaders and to promote a culture of learning within the organization

A shared vision as anchor 
A shared vision forms the foundation of strong leadership. Working with your organization, we will help you to develop a clear and supported leadership compass. This compass provides direction for the organization’s leadership and connects principles, values and behaviors with the strategic ambitions.

We will flesh out the content and extent of the program with a view to your organization’s learning needs and development goals. If a vision on leadership already exists, then the focus can be on further probing and/or embracing this vision, and on what this means concretely for developing leadership within the organization.

Connecting culture and leadership 
In our approach, personal growth is linked to organizational development. In our programs we translate the leadership vision and principles into concrete behavior that is demonstrated daily in how leaders act. Leaders are supported in embodying and applying the leadership compass. This comprises the development of personal leadership skills, strengthening connections and collaboration within the leadership team, and increasing the impact on the organization’s culture.

  • Personal leadership skills: enhancing self-awareness and  understanding one’s own role, personal values and talents, and how these contribute to developing the organization.  
  • Bonding within leadership teams: fostering mutual trust, collaboration, and the group dynamics.
  •  Impact on the organization’s culture: contributing to authentically conveying and embodying the cultural values and connecting employees with the organization’s strategic goals. 

By working on individual growth as well as on development at the team and organization level, we help leaders navigate a complex and changing environment. This helps to create leaders who provide direction, who foster connection, and who promote a culture centering on growth and development.

Would you like to know what our programs for culture and leadership development can do for your organizational goals?

How we work

We believe that people make the difference when improving organizations. With our development programs, we connect employees’ true potential with their organization’s ambitions. 

Working in partnership

Every organization has its own ambitions and challenges. That is why we team up with your organization to develop a program that dovetails with your goals and organizational culture. This also makes it possible to incorporate pressing matters such as transitions, cultural changes or cross-departmental collaborations in the program.  

Enduring behavioral change

Our programs reach beyond mere knowledge transfer. Our approach ensures that participants not only understand what they learn, but also feel it and apply it, so that it will have a long-term practical impact. This way we not only achieve tangible results in the long term but also build on a solid foundation for enduring growth.

Tailored where required

Together we choose the approach that best suits your organization’s development need. This includes the extent of customization. Our offer ranges from a standard program to a fully tailored program, and everything in between. It all depends on your request and need.

Learning with de Baak

Learning means more than just acquiring knowledge. It is a transformative experience that connects the head, heart and hands. This approach ensures that the participants not only understand what they learn, but also feel it and apply it in their daily work. We focus on development at three levels: the individual, the team, and the organization. This way we not only strengthen personal growth but also contribute to the organization’s strategic goals.

Learning by acting, reflecting and connecting 
We believe in experience-based learning. This means learning by doing, reflecting on this, obtaining new insights, and experimenting once again. The combination of knowledge (the head), emotions (the heart), and skills (the hands) form the core of this approach. This approach ensures not just the development of skills but also an actual change in behavior.
For our approach, the participants themselves are the principal instrument. A person’s effectiveness depends on three elements:

  • Personality: understanding your own strengths, pitfalls, norms, values and beliefs
  • Skills: developing and applying skills, methods and techniques.
  • Context: understanding your role and position within your environment, including your impact on teams, collaborations, and the force field in which you operate.

Our programs provide participants with a safe and stimulating learning environment where they can show their vulnerability, practice new skills, and reflect on their actions. In this way they not only obtain new insights but can also adopt and demonstrate new behavior.

The connection with the work setting 
The organization’s need determines the type of development program that is offered. Most of our in-company programs have a modular structure, giving participants the opportunity in between modules to put their learnings into practice. In this way the learning process is immediately meaningful within their own work environment. The programs consist of different learning strands: individual learning, collective learning, and learning-by-doing .

The connection between theory and practice is pivotal. We offer knowledge and models that are directly applicable to concrete issues within the organization. By working with case studies derived from the participants’ own work setting, we create an immediate connection between learning and doing. This not only reinforces the impact but also ensures that the lessons learned will remain effective for the long term.

Sustainable results
From the start of the whole process, we actively involve both the participants and important stakeholders within the organization. This way, we ensure that the program not only meets the participants’ needs but is also supported throughout the organization. This significantly contributes to the sustainable implementation of the learnings and enhances the program’s impact on the organization as a whole.

Curious to know how we can help your organization?

Would you like more information on how our incompany programs can contribute to your organization’s development goals? Our advisors are happy to help you further.
Schedule a free consultation