Societal impact
For a growing number of organizations, creating value is not just about generating profits but also about having a positive impact on society. Societal goals are closely connected with leadership, professional development, and how organizations organize themselves and collaborate with other parties.
Achieving societal goals requires organizational changes and a strong focus on cultural development. With our expertise regarding societal themes, we are able to integrate these themes in our development programs. As a result, societal goals become part of the growth of co-workers and of the organization as a whole.
Our programs support organizations wishing to create value: not just for their shareholders, but also for their workforce, clients, chain partners, communities and the world at large. Societal value comes in many forms: organizations can create value for instance by investing in fair employment practices, an inclusive culture, or eco-friendly operational processes.
Societal themes often addressed in our programs include:
- Nurturing a working environment where everyone feels safe and respected
- Developing an inclusive culture, where diversity is valued and utilized
- Integrating sustainable and ethical values in all layers of the organization
Having societal impact
Organizations that wish to have societal impact often have a need for cultural change and organizational development. This in turn requires strong leadership and general support among the employees. Our cultural and leadership development programs are very well suited to addressing societal themes such as sustainability, social safety or inclusion, and to embedding these values in the organization. Today’s leaders play a crucial role in creating an organizational culture in which societal impact is not just an ambition but an integral part of daily activities.
Also more widely in the organization, societal impact is intertwined with the development of talent, professionals and teams. employees want to understand how they can personally contribute to the organization’s societal goals. This requires an understanding of their own role and how their behavior, communication and choices have an impact, but also requires collaboration and the skills to get others on board change processes.
By integrating societal goals in our programs, we make them tangible and applicable in daily practice. In this way these goals do not become a separate theme but a natural part of how the organization operates. Societal ambitions are then not just spoken words but concrete actions and achievements.
Would you like to know how we can integrate your societal goals in a development program?

How we work
We believe that people make the difference when improving organizations. With our development programs, we connect employees’ true potential with their organization’s ambitions.
Working in partnership
Every organization has its own ambitions and challenges. That is why we team up with your organization to develop a program that dovetails with your goals and organizational culture. This also makes it possible to incorporate pressing matters such as transitions, cultural changes or cross-departmental collaborations in the program.
Enduring behavioral change
Our programs reach beyond mere knowledge transfer. Our approach ensures that participants not only understand what they learn, but also feel it and apply it, so that it will have a long-term practical impact. This way we not only achieve tangible results in the long term but also build on a solid foundation for enduring growth.
Tailored where required
Together we choose the approach that best suits your organization’s development need. This includes the extent of customization. Our offer ranges from a standard program to a fully tailored program, and everything in between. It all depends on your request and need.
Learning with de Baak
Learning means more than just acquiring knowledge. It is a transformative experience that connects the head, heart and hands. This approach ensures that the participants not only understand what they learn, but also feel it and apply it in their daily work. We focus on development at three levels: the individual, the team, and the organization. This way we not only strengthen personal growth but also contribute to the organization’s strategic goals.
Learning by acting, reflecting and connecting
We believe in experience-based learning. This means learning by doing, reflecting on this, obtaining new insights, and experimenting once again. The combination of knowledge (the head), emotions (the heart), and skills (the hands) form the core of this approach. This approach ensures not just the development of skills but also an actual change in behavior.
For our approach, the participants themselves are the principal instrument. A person’s effectiveness depends on three elements:
- Personality: understanding your own strengths, pitfalls, norms, values and beliefs
- Skills: developing and applying skills, methods and techniques.
- Context: understanding your role and position within your environment, including your impact on teams, collaborations, and the force field in which you operate.
Our programs provide participants with a safe and stimulating learning environment where they can show their vulnerability, practice new skills, and reflect on their actions. In this way they not only obtain new insights but can also adopt and demonstrate new behavior.
The connection with the work setting
The organization’s need determines the type of development program that is offered. Most of our in-company programs have a modular structure, giving participants the opportunity in between modules to put their learnings into practice. In this way the learning process is immediately meaningful within their own work environment. The programs consist of different learning strands: individual learning, collective learning, and learning-by-doing .
The connection between theory and practice is pivotal. We offer knowledge and models that are directly applicable to concrete issues within the organization. By working with case studies derived from the participants’ own work setting, we create an immediate connection between learning and doing. This not only reinforces the impact but also ensures that the lessons learned will remain effective for the long term.
Sustainable results
From the start of the whole process, we actively involve both the participants and important stakeholders within the organization. This way, we ensure that the program not only meets the participants’ needs but is also supported throughout the organization. This significantly contributes to the sustainable implementation of the learnings and enhances the program’s impact on the organization as a whole.
Curious to know how we can help your organization?
